Yandex: the most-used search engine in Russia

illustration of YandexWith a market share of over 60%, Yandex is the most-used search engine in Russia and, following Google, Baidu and Yahoo, is the fourth-largest search engine in the world. Primarily, the search engine’s popularity with Russian-speaking users lies in its being the first to be able to process the Cyrillic alphabet. For companies which are, or wish to be, active in the Russian online market, Yandex is therefore the most important portal for customer acquisition. We support you professionally and linguistically in the optimization of your website for the Russian market leader as well as in conceiving Yandex.Direct advertising campaigns.

Relevance and quality are the priority of Yandex

Since its founding in 1997, the user needs have stood in the forefront and the quality of the search results as most important for Yandex. The search engine sees itself as a mirror of the internet, collecting, structuring and bringing together information. Due to the continual improvement of technical methods and statistical analysis, the search engine continues to develop.

With the introduction of MatrixNet in 2009, Yandex implemented an innovative ranking method, which could better determine the relevance of websites. MatrixNet is not for specific algorithms, but a complex system of methods that take into consideration a variety of factors and their combinations. With this, search quality reached a new level.

On-page and usability optimization for your website

Quality is what determines your visibility on Yandex. The quality of a website is determined by a number of factors which include, for example, classic on-page factors like metatags or headings. The significance of backlinks on Yandex has diminished in recent years. Nonetheless, the Russian search engine places a lot of importance on usability, that is, user friendliness through clear navigation and page layout.

We help you with the optimization of your website for Yandex. As specialists in search engine optimization in Russia, we have been watching the development for years and have comprehensive knowledge of the Yandex website for Webmaster, Yandex Metrika and Yandex.Direct.

Russian content: A feel for the language is beneficial

illustration of russian contentAlongside the technical optimization, good content plays an important role. As Yandex was for the Russian language from the beginning, the search engine is a native speaker and recognizes not only the Cyrillic alphabet but also orthography, grammar and sentence structure extremely well. Therefore, translation of content should be carried out by Russian native speakers. However, a strong grasp of the language is not only necessary for the creation and translation of content, but also for the building of relevant and sensible keyword lists. The question here being: what do your Russian customers type into Yandex, to search for your products?

It goes without saying that well-formulated texts shouldn’t only be written for search engine optimization, but to demonstrate professionalism and to win the trust of potential customers. For content creation, we provide you with the professional support of our native speakers. A feel for the language combines with specialist competence for SEO-optimized texts, that not only reach Yandex, but, more importantly, your Russian customers.

Our search engine marketing for Russia at a glance

Ihr Nutzen

  • visibility in the Russian online market
  • optimization of your website following the quality guidelines for Yandex
  • professional and engaging web presence
  • performance analysis of your online actions

Yandex: the most-used search engine in Russia

illustration of Yandex

With a market share of over 60%, Yandex is the most-used search engine in Russia and, following Google, Baidu and Yahoo, is the fourth-largest search engine in the world. Primarily, the search engine’s popularity with Russian-speaking users lies in its being the first to be able to process the Cyrillic alphabet. For companies which are, or wish to be, active in the Russian online market, Yandex is therefore the most important portal for customer acquisition. We support you professionally and linguistically in the optimization of your website for the Russian market leader as well as in conceiving Yandex.Direct advertising campaigns.

Relevance and quality are the priority of Yandex

Since its founding in 1997, the user needs have stood in the forefront and the quality of the search results as most important for Yandex. The search engine sees itself as a mirror of the internet, collecting, structuring and bringing together information. Due to the continual improvement of technical methods and statistical analysis, the search engine continues to develop.

With the introduction of MatrixNet in 2009, Yandex implemented an innovative ranking method, which could better determine the relevance of websites. MatrixNet is not for specific algorithms, but a complex system of methods that take into consideration a variety of factors and their combinations. With this, search quality reached a new level.

On-page and usability optimization for your website

Quality is what determines your visibility on Yandex. The quality of a website is determined by a number of factors which include, for example, classic on-page factors like metatags or headings. The significance of backlinks on Yandex has diminished in recent years. Nonetheless, the Russian search engine places a lot of importance on usability, that is, user friendliness through clear navigation and page layout.

We help you with the optimization of your website for Yandex. As specialists in search engine optimization in Russia, we have been watching the development for years and have comprehensive knowledge of the Yandex website for Webmaster, Yandex Metrika and Yandex.Direct.

Russian content: A feel for the language is beneficial

illustration of russian content

Alongside the technical optimization, good content plays an important role. As Yandex was for the Russian language from the beginning, the search engine is a native speaker and recognizes not only the Cyrillic alphabet but also orthography, grammar and sentence structure extremely well. Therefore, translation of content should be carried out by Russian native speakers. However, a strong grasp of the language is not only necessary for the creation and translation of content, but also for the building of relevant and sensible keyword lists. The question here being: what do your Russian customers type into Yandex, to search for your products?

It goes without saying that well-formulated texts shouldn’t only be written for search engine optimization, but to demonstrate professionalism and to win the trust of potential customers. For content creation, we provide you with the professional support of our native speakers. A feel for the language combines with specialist competence for SEO-optimized texts, that not only reach Yandex, but, more importantly, your Russian customers.

Our search engine marketing for Russia at a glance

Ihr Nutzen

  • visibility in the Russian online market
  • optimization of your website following the quality guidelines for Yandex
  • professional and engaging web presence
  • performance analysis of your online actions

Your contact

Alina Semenyuta
Alina Semenyuta
Digital marketing | SEM Russia & D-A-CH

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Alina Semenyuta
Alina Semenyuta
Digital marketing | SEM Russia & D-A-CH

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