Yandex.Direct: Russia’s answer to Google AdWords

illustration of Yandex.DirectYandex.Direct places advertisements in the search results of Russia’s largest search engine. Comparable to Google AdWords, it has to do with text-based advertising shown during relevant searches. The relevance is determined by preset keywords, entire sentences as well as categories which best describe your product.

With an almost 70% share in the market, Yandex.Direct is the leading provider of search engine advertising and reaches 60 million Russian-speaking internet users a day. We create, manage and analyze your campaign for the Russian online market.

Search engine advertising for Russian internet usersillustration of search engine advertising in Yandex

The biggest advantage of context-dependent advertisements lies in the minimized waste circulation; your advertisement will be shown only when the search request is relevant. The goal is to encourage as many users as possible to click on your advertisements so that your offer is shown on the target page. To have an effective and successful campaign, it is therefore important to have your advertisements translated into the local language.

Our native speakers can create optimal advertising texts that will address your potential customers and lead to a higher click-through rate.

Bidding strategies, cost control and demographic characteristics

Yandex.Direct is an automatable auction system based on the cost per click (CPC) model. The height of your bid has a direct affect on the position of your advertisement and one only has to pay once users have clicked on it.

Bids can automatically be optimized by the autobroker CPC management tool or you can set fixed prices. Both options offer complete cost control, in that you set a weekly budget which won’t be exceeded. Yandex offers a variety of bidding strategies for guaranteed placement, for premium placement or for placement on the number one spot, with which various display positions can be achieved. To increase effectiveness, the time of day as well as regions and cities can be specified.

Our Russian SEA at a glance

  • professional campaign creation for the Russian market
  • keyword research and advertising text
  • campaign management
  • landing pages

Your benefits

  • customer acquisition with Yandex
  • customized approach
  • increased reach in Russia’s largest search engine

Yandex.Direct: Russia’s answer to Google AdWords

illustration of Yandex.Direct

Yandex.Direct places advertisements in the search results of Russia’s largest search engine. Comparable to Google AdWords, it has to do with text-based advertising shown during relevant searches. The relevance is determined by preset keywords, entire sentences as well as categories which best describe your product.

With an almost 70% share in the market, Yandex.Direct is the leading provider of search engine advertising and reaches 60 million Russian-speaking internet users a day. We create, manage and analyze your campaign for the Russian online market.

Search engine advertising for Russian internet usersillustration of search engine advertising in Yandex

The biggest advantage of context-dependent advertisements lies in the minimized waste circulation; your advertisement will be shown only when the search request is relevant. The goal is to encourage as many users as possible to click on your advertisements so that your offer is shown on the target page. To have an effective and successful campaign, it is therefore important to have your advertisements translated into the local language.

Our native speakers can create optimal advertising texts that will address your potential customers and lead to a higher click-through rate.

Bidding strategies, cost control and demographic characteristics

Yandex.Direct is an automatable auction system based on the cost per click (CPC) model. The height of your bid has a direct affect on the position of your advertisement and one only has to pay once users have clicked on it.

Bids can automatically be optimized by the autobroker CPC management tool or you can set fixed prices. Both options offer complete cost control, in that you set a weekly budget which won’t be exceeded. Yandex offers a variety of bidding strategies for guaranteed placement, for premium placement or for placement on the number one spot, with which various display positions can be achieved. To increase effectiveness, the time of day as well as regions and cities can be specified.

Our Russian SEA at a glance

  • professional campaign creation for the Russian market
  • keyword research and advertising text
  • campaign management
  • landing pages

Your benefits

  • customer acquisition with Yandex
  • customized approach
  • increased reach in Russia’s largest search engine

Your contact

Alina Semenyuta
Alina Semenyuta
Digital marketing | SEM Russia & D-A-CH

Request a quote

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Your contact

Alina Semenyuta
Alina Semenyuta
Digital marketing | SEM Russia & D-A-CH

Request a quote

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Telephone number (for queries)

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