Top positions through paid advertisingillustration of search engine advertising in Google

Search engine advertising (SEA) is bought text advertising which is displayed either above, beneath or to the right-hand side of search results. It’s especially effective due to its minimized waste circulation. Your advertisement will only be shown when users are searching for your service.

As the advertisements are only shown following certain search queries, keyword research is the foundation of a successful campaign. Testing of different phrases and the analysis of their performance is a continuous process in the lead-up to an optimal campaign structure.

Paid advertising is a particularly effective alternative when high positions cannot be reached in the search results solely through SEO, for example when there is stiff competition. We will research all of the relevant keywords for you and create or optimize your existing campaign in terms of effectiveness.

Google AdWords: Full cost control at maximum reachillustration of Google AdWords

The most well-known advertising network is Google AdWords. It is an auction-based advertising model and, in addition to certain quality factors, the bidding strategies determine the exact placement of your ads. The setting up of advertisements doesn’t generate any costs. It is not until a user clicks on your ad that you have to pay (CPC – cost per click). Google AdWords offers full cost control. You can set up a highest bid for each ad as well as a maximum daily budget. You decide how much you want to pay.

Furthermore, there is the possibility of applying demographic targeting to your ads. You can set up campaigns based on age and sex as well as on geographical data (country, city or surrounding area). Time of day as well as day of the week can also be defined, which can really have a significant impact on the results of your campaign.

We create and manage Google AdWords campaigns based on relevant keywords.

Google Display ads: Your offer on relevant websites

The advertising network of Google also offers the opportunity to position your products and services on other, thematically appropriate websites. Google Display ads can be presented in a variety of formats – as text, image, video or with other interactive elements. With this, you can gain a high level of attention from visitors of relevant websites.

Google Display ads offers the same cost control and measurable performance as Google AdWords, and again your campaign can be target controlled. The direction is based on specific subject areas and industries, demographics or interests that have been identified through search history or previous purchases. The advertising network encompasses interesting cooperations such as AOL, T-Online, eBay and Amazon.

We support you during the setting up of attractive ad formats and manage your campaigns in the Google Display Network.

Campaign optimization: Success through careillustration of campaign optimization

Advertising campaigns consolidate brand presence, reach the relevant audience and accompany special promotions. To be able to evaluate the effectiveness of a campaign, constant care and optimization are necessary. Otherwise, you risk wasting valuable marketing budgets.

Especially in the case of internet campaigns, analysis and evaluation are of great importance. The process can and should include the questioning and observation of keywords, format and distribution. If individual advertisements are found to be ineffective, tests should be carried out or the budget should be rerouted.

We support you in the evaluation and optimization of existing and future campaigns. We are also happy to advise you of possible alternatives as well as provide concrete recommendations for action.

Our SEA at a glance

  • professional keyword research
  • creation and maintenance of Google campaigns (AdWords and Display ads)
  • optimization of existing and future campaigns
  • ad optimization
  • evaluation of campaigns

Your benefits

  • increased reach for your products and services
  • targeted appeal for effective advertising campaigns
  • measurable advertising effect
  • complete cost control
  • insights for future campaigns

Top positions through paid advertisingillustration of search engine advertising in Google

Search engine advertising (SEA) is bought text advertising which is displayed either above, beneath or to the right-hand side of search results. It’s especially effective due to its minimized waste circulation. Your advertisement will only be shown when users are searching for your service.

As the advertisements are only shown following certain search queries, keyword research is the foundation of a successful campaign. Testing of different phrases and the analysis of their performance is a continuous process in the lead-up to an optimal campaign structure.

Paid advertising is a particularly effective alternative when high positions cannot be reached in the search results solely through SEO, for example when there is stiff competition. We will research all of the relevant keywords for you and create or optimize your existing campaign in terms of effectiveness.

Google AdWords: Full cost control at maximum reachillustration of Google AdWords

The most well-known advertising network is Google AdWords. It is an auction-based advertising model and, in addition to certain quality factors, the bidding strategies determine the exact placement of your ads. The setting up of advertisements doesn’t generate any costs. It is not until a user clicks on your ad that you have to pay (CPC – cost per click). Google AdWords offers full cost control. You can set up a highest bid for each ad as well as a maximum daily budget. You decide how much you want to pay.

Furthermore, there is the possibility of applying demographic targeting to your ads. You can set up campaigns based on age and sex as well as on geographical data (country, city or surrounding area). Time of day as well as day of the week can also be defined, which can really have a significant impact on the results of your campaign.

We create and manage Google AdWords campaigns based on relevant keywords.

Google Display ads: Your offer on relevant websites

The advertising network of Google also offers the opportunity to position your products and services on other, thematically appropriate websites. Google Display ads can be presented in a variety of formats – as text, image, video or with other interactive elements. With this, you can gain a high level of attention from visitors of relevant websites.

Google Display ads offers the same cost control and measurable performance as Google AdWords, and again your campaign can be target controlled. The direction is based on specific subject areas and industries, demographics or interests that have been identified through search history or previous purchases. The advertising network encompasses interesting cooperations such as AOL, T-Online, eBay and Amazon.

We support you during the setting up of attractive ad formats and manage your campaigns in the Google Display Network.

Campaign optimization: Success through careillustration of campaign optimization

Advertising campaigns consolidate brand presence, reach the relevant audience and accompany special promotions. To be able to evaluate the effectiveness of a campaign, constant care and optimization are necessary. Otherwise, you risk wasting valuable marketing budgets.

Especially in the case of internet campaigns, analysis and evaluation are of great importance. The process can and should include the questioning and observation of keywords, format and distribution. If individual advertisements are found to be ineffective, tests should be carried out or the budget should be rerouted.

We support you in the evaluation and optimization of existing and future campaigns. We are also happy to advise you of possible alternatives as well as provide concrete recommendations for action.

Our SEA at a glance

  • professional keyword research
  • creation and maintenance of Google campaigns (AdWords and Display ads)
  • optimization of existing and future campaigns
  • ad optimization
  • evaluation of campaigns

Your benefits

  • increased reach for your products and services
  • targeted appeal for effective advertising campaigns
  • measurable advertising effect
  • complete cost control
  • insights for future campaigns

Your contact

Marcel Schrepel
Marcel Schrepel
CEO | Head of SEO

Request a quote

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Your contact

Marcel Schrepel
Marcel Schrepel
CEO | Head of SEO

Request a quote

Kontakt copy

Name (mandatory)

Email address (mandatory)

Telephone number (for queries)

Your message